You should find someone with a great track record in settlement who understands the importance of confidentiality. They should also have great negotiation and marketing skills backed by a genuine enthusiasm. And most importantly, they need to specialise in management rights.

At SIRE, we pride ourselves on being enthusiastic experts in management rights transactions. The SIRE Team loves what they do and really believes in what they’re selling. We’re also head and shoulders above the competition. This may sound like a cliché, but it’s so true.
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We see so many buildings transformed, which helps make a better community for the residents, a great livelihood for the managers and increases the business value. This is what really drives the SIRE Team to
work harder for our clients. We speak from the heart and are honest about the benefits of each business.
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​​​​​​​We’re dedicated to remaining positive and always seeing the solution.

Get organised, and call the SIRE Team to assess your business. We can provide you with some simple tips to implement that will improve the value of your business.
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Understand with whom you are working.

​​​​​​​Armed with this knowledge, you can lead your clients to make the right decisions, the sale will be solid and you’ll have contributed to their quality of life.
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The essence of our business is to help our clients achieve their goals and realise their dreams. This is why our entire sales method is less demanding, the transition processes are smoother and our clients are more successful.

​"There is no magic bullet. It’s about having the
right team and great market exposure."
- The SIRE Team

Thinking of selling? Call 0404-331-310 or fill up the form below:

By The Management Rights Formula

Most Property Managers and hoteliers have a love–hate relationship with online booking/travel agents (OTAs). They appreciate the bookings that come through them. However, they often gripe about the large commissions and that they don’t ‘own’ the customer booking.

Given this circumstance, property managers are constantly searching for ways to increase their direct bookings. Here are some ideas:

• Use your data to increase direct bookings and customer satisfaction.
Personal customer service has always been vital to the travel and accommodation industry.
With the increase in data being collected from guests, hotels should be able to personalise their marketing and communications to meet modern consumer expectations. This not only makes for a better experience, but is proven to increase retention and conversion.

According to research from  Accenture, people are 65 percent more likely to buy from a business if a promotion is relevant and personalised. Hotel guests want—and expect— accommodation providers to use the information they’ve already supplied for unique offers and highly tailored messages.

Your PMS holds the key to unlocking a wealth of data about your guests and their needs, thus encouraging new and repeat direct bookings.


• Understand that ‘one-size-fits-all’ marketing communication no longer cuts it.
Everyone appreciates the personal touch, and this applies to the marketing received online. The same research from Accenture shows that 65 percent of consumers say they would be more likely to spend money with companies that remembered their purchase history, 56 percent on companies who recognise them by name and 58 percent if they recommend options based on past purchases.

Businesses that try to appeal to everyone might end up satisfying no one. Be clear on your target market by analysing your past guests. Look at their state and postcode to determine the areas they travel from most. Keep records of your guests’ characteristics to determine if your perfect customers are families, businesses, youths, retirees or another prominent demographic. Everything you do to promote your property needs to be done with your perfect guest in mind.

• Continually gather guest intelligence.
Email addresses are essential for communicating with your guests online. Staff should be trained to capture the contact details of anyone who enquires, so you can build a list of guests and prospects. When sending email campaigns, be sure to address your recipients by name, remind them how long it’s been since their last visit and mention their home state to impress your guests and keep them coming back.

• Know that your PMS data is your goldmine.
Your PMS should be recording as much information as it can relating to your guests, such as addresses, preferences/likes, activities, spending habits, special anniversaries/events and birthdays.
Utilising this data in creative ways can help you create customer loyalty, repeat business and increase the lifetime value of your guests.
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Increase direct booking in 16 Actions

PROFIT : Now, you have the steps of increase your direct booking, fill in the form below for the 16 ways you can utilise the data to build guest loyalty and generate return bookings.
Mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week?

First of all, you’ll get a higher price. But more importantly, it’s a complex business transaction, quite different from residential, commercial or land sales. This is because there are so many conditions that need to be met
with numerous stakeholders and legislation involved in the contract. You really need a specialised expert who understands management rights from a commercial, operational and systemised point of view, and how the body corporate operates in order to ensure a smooth transition. This requires a team behind you who can warn you of possible complications and provide amicable solutions where all parties’ interests are protected.

​​​​​​​It might sound complicated, but we’ve had a 100 percent body corporate approval rate since the day we opened, so it’s second nature to us.

"If you think hiring a professional is
expensive, wait till you hire an amateur."
- Red Adair

This is a true art form. You have to be familiar with the process and also be a great negotiator to achieve a settlement. For instance, you need to know:​​​​​​​

• the stakeholders’ interest in the transition
• the management rights business you’re selling
• the motivation behind why the seller wants to sell
• why the buyer wants to purchase a particular management rights business
• ​​​​​​​where the roadblocks are and how to deal with them before they arise
• ​​​​​​​how to build rapport and trust, so all parties are working toward the same outcome at the same time
• how the bank, valuer and committee work
• how to prepare for the body corporate interview
• how to educate the buyers and sellers about the process, including why and how it’s done
• how to co-ordinate a team of management rights specialised service providers​​​​​​​

The SIRE Team has been systemising the whole process by refining and improving it daily. Our system is dynamic and consistently produces smooth settlements. We’re dedicated to providing the best service. And
the best part is that we love the process.​​​​​​​​​​​​

To find out how you can sell your management rights for the highest price download your free ebook "Management Rights Super Exit Strategy" by filling in your information below