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Short answer
Multipliers reflect confidence in durable net fees under compliant operations. If evidence is weak—trust controls unclear, re-sign risk high, transition plan missing—the multiplier is not “negotiated.” It is quietly reduced. Why it matters Sellers often argue price as if it’s preference. In professional SIRE valuation logic, price is a function of risk and durability. If you want a premium multiplier, you don’t debate it—you de-risk it. What increases multiplier confidence
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