Freehold Hotel + Accommodation Appraisal

Institutional-grade value logic, with a practical sale and pricing plan.
If you own a freehold hotel, motel, serviced apartments, holiday accommodation, or other freehold accommodation, this appraisal gives you a clear valuation range with stated assumptions, plus a pricing and execution plan you can use for an on-market campaign or an off-market approach.

Confidential • Specialist-only • Serious buyer network

What you get
Most owners do not need more opinions. They need a range that is explainable and usable:

A value range you can justify to yourself, advisors, and serious buyers
What lifts price, what quietly discounts it, and what to fix first
Which buyer type is most likely to pay up (operator vs investor vs repositioning buyer)
A go-to-market plan that fits your goal: maximise price, speed, or certainty

Includes

Indicative value range (assumptions stated clearly)
Key value drivers (what moves price)
Risk flags (what reduces buyer appetite)
Recommended next actions (30–60 day lift plan)
30-minute debrief call

Add-ons
Market Testing Plan (On-market launch plan or off-market sounding)
Recommended buyer pool, pricing narrative, release sequence.
Performance Diagnostic (Revenue + Cost Levers)
Channel mix, occupancy/ADR logic, major cost lines, staffing model.
Going Concern and GST Readiness Checklist (non-advice)
A structured checklist to discuss with your accountant/solicitor, because GST “going concern” treatment is fact-specific and needs correct contracting. Australian

What drives caravan park value

Durable Net Operating Income (NOI)
Revenue engine strength: Occupancy, ADR, RevPAR, and mix quality
Cost of capital and cap rate reality
Freehold land fundamentals and “option value
Capex profile and competitive position
Structure that supports transfer and control

What quietly reduces buyer appetite

Unfunded capex and looming brand PIPs
Deferred maintenance that leaks into guest experience and reviews
Interest-rate sensitivity and refinance risk
Messy or non-standard financials
Over-concentration in one channel, segment, or season
Restrictive management agreements and “strings attached” economics
Planning, title, and use constraints that cap upside

Who this is for

Freehold hotel, motel, serviced apartment, or holiday accommodation owners who want a value range with assumptions stated clearly
Owners planning a sale in the next 3 to 12 months and want to set pricing with discipline before talking to buyers
Owners weighing hold vs sell vs refurbish vs reposition, and need the numbers to support a real decision
Owners preparing for bank, accountant, or advisor conversations and want a defensible narrative around earnings, capex, and risk
Portfolio owners rationalising assets, capital allocation, or succession planning
Owners who want to reduce buyer retrades by fixing the quiet deal-killers early (capex, documentation, operating risk)

Request Freehold Appraisal

Submit the form for a discreet call. If you prefer, call 0404 331 310.

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Name *

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Email *

Location *

Asset type *

Operating status *

Freehold going concern? *

Timeframe *

Number of keys / rooms *

Any major capex planned *

Seller Note *

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Seller testimonials

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I’ve run this freehold motel most of my life. I wanted a fair price and a clean exit. SIRE filtered the time-wasters, and kept the process moving. Settlement was smooth, and I finally slept properly again.

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I’m data-driven and I don’t respond to glossy promises. I wanted a value range that matched reality, with a clear plan to defend it when buyers started pressing. SIRE’s approach was practical. They helped us separate what was provable from what was opinion, clarified maintenance, explained earnings so it stood up to scrutiny.
The biggest difference was due diligence. Instead of repeating the same questions and losing momentum, the process stayed controlled. Issues were surfaced early, answered once. We got a result I could justify logically, and the timeline didn’t drag. If you’re selling a freehold motel and you want fewer surprises, list with SIRE.

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Selling our freehold motel felt like closing a chapter of our family life. I was anxious about getting pushed around in negotiations or ending up with a last-minute discount. SIRE brought calm structure. They showed us what buyers would question, helped us present the numbers clearly, and kept the process respectful. The day it settled, I felt relief more than anything. If you want a steady sale, I’d list with SIRE.

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As a business owner shifting focus and selling my freehold asset, I needed a firm who could handle complexity. SIRE delivered on every front — clear communication, strong market insight, and a deal structure that worked for both sides. A rare blend of value-driven service and real market acumen.

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FAQs

What information do you need to start?

Minimum: keys/rooms, location, operating status, and a high-level performance snapshot. Best case: last 2–3 years P&L and a basic occupancy and rate picture. If you do not have clean packs, ranges are fine to begin.

What reduces a caravan park valuation in due diligence?

Unfunded capex, unclear earnings quality, dependence on one channel or season, restrictive brand or management terms, and approval or title constraints that cap upside. These issues often show up as retrades or conservative underwriting.

What freehold assets does SIRE appraise

Freehold hotels, motels, serviced apartments, and similar freehold accommodation assets. If your asset has a trading business component, we still map the earnings and structure so the value story is coherent for buyers and advisers.

How do you screen buyers?

After three decades in this sector, we already know who the real buyers are. Every party introduced is vetted, funded, and operationally fit, keeping inspections purposeful and negotiations aligned toward settlement rather than speculation.

What do I receive at the end?

A written appraisal summary with an indicative range and assumptions, key value drivers, risk flags that reduce buyer confidence, and a recommended pricing and execution pathway based on your objective and timing.

Can you help with a sale strategy after the appraisal?

Yes. Many owners use the appraisal to decide whether to go on-market, run a targeted buyer process, or do a short pre-market lift plan to protect price and reduce due diligence friction.

What drives freehold hotel value?

Buyers typically pay for durable earnings and defensible positioning: rate strength, demand depth, cost discipline, capex reality, and land fundamentals that support long-term optionality (hold, improve, reposition). The cleanest story tends to price best.

What if I’m not selling yet?

That is still a good use case. The appraisal often becomes a capital allocation tool: what to upgrade, what to stop spending on, and what you may want to prove in the numbers before you ever speak to buyers.