Move Beyond “Standard Marketing” To Secure Your Premium Price​

For Management Rights Vendors Aiming For a Premium Exit

The choice is simple:

• Standard Listing: We list it and wait.
  
• Our Premium Campaign: We aggressively sell it, targeting buyers who need, want, and can afford your business to create a competitive bidding environment.
  

Investing around 0.3%–0.7% of asset value into a structured, vendor-funded marketing campaign gives us a realistic shot at an extra 2%–4% on your sale price – tens of thousands of dollars.
Our commission covers our labour (strategy, negotiations, deal management).
Your marketing contribution funds the fuel (platforms, advertising, content) that puts your complex in front of the best buyers.

1. Core Campaign – “Do It Properly”
Indicative investment: from $2288 + GST
Best for:
Vendors who want a professional sale without going fully “flagship”.
Includes:

• Standard portal listings for the business and manager’s unit
• Professional Information Memorandum – $488 + GST
• Txt marketing $1800+GST - personalised txt - ​Highly targeted, personalised text messages to qualified buyers to create immediate enquiry
• Email blast to our qualified MR buyer database
• Optional add-ons available from Signature/Flagship if you want to upgrade mid-campaign

This is the minimum level we are comfortable with if you want to protect your result and avoid under-marketing a good asset.

2. Signature Campaign – “Maximise Buyer Competition”
Indicative investment: from $4,771 + GST
Best for:
Vendors who want to maximise price and create genuine competitive tension.
Includes everything in Core, plus:

• Short professionally edited video (off-market style) Complex overview, lifestyle and “day in the life” of the manager - $180 +GST 
• RealCommercial Listing – $1,303 + GST (until sold)
  • Access to commercial investors actively searching for assets like yours
• Featured Management Rights Placement – $200 + GST per month
  • Stand-out “featured” positioning on key MR portals in the first 4 weeks
• Second wave of email marketing (launch + mid-campaign push)
• Retargeting across social channels for active lookers $800+GST​

On a $3.4m sale, a 2% uplift is $68,000. This campaign is designed to put us in a position where we have multiple serious offers in the same 4–6 week window.

3. Flagship Campaign – “Institutional-Grade Exposure”Indicative investment: from $9171 + GST
Best for:
Premium complexes or vendors targeting interstate and offshore capital and wanting international reach.
Includes everything in Signature, plus:

• Extended, story-driven video (2–3 minutes) with subtitles (EN/CN) 
• Dedicated campaign landing page with enquiry form and IM download
• Chinese Platform Distribution – $2,000 + GST (until sold)
  • Listing and promotion on key Chinese-language platforms to reach local and offshore Chinese investors
• Off-Market Outreach to 20,000 Contacts – $2,400 + GST (90 days)
  • Structured 90-day outreach program to 20,000 contacts (email/SMS/database) to surface buyers who don’t live on the portals
• Txt + Listing Re-Marketing + Featured Placement + Real Commercial bundled as a single integrated push
• Optional additional paid social budget if you want to further amplify the campaign

This is the campaign we would run if we owned your management rights and wanted to test the full market – including local, interstate and international buyers – in a tight, competitive timeframe.

​Which Campaign Fits Your Goals?

• If you want a clean, professional sale: Core
  
• If you want to actively maximise price and competition: Signature
  
• If you want institutional-grade exposure and the broadest pool of buyers: Flagship
  

Ready to move beyond a “list and wait” approach and present your complex in a way that creates real eagerness and desire?
Ask us to walk you through the 2-minute SIRE Premium Campaign video and choose the package that best matches your goals.

1. Txt marketing $1800+GST - personalised txt 
2. Listing re-marketing $800+GST - follow them 30 days
3. Chinese platform $2000+GST - until sold
4. Real commercial $1800+GST - until sold
5. Feature your management rights for $1600+GST Per a month 
6. Professional Information Memorandum $488+GST (The price is driven by the amount of work involved, the size of the document and graphic content)
7. 20,000 off market outreach $2400 +GST - 90 days delivery time
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Account Name # SIRE
BSB: 034 069
Acc#: ​979 849