THE IMPORTANCE OF SIRE MARKETING
This is your Management Rights. Whatever is necessary to achieve the highest price for you in the shortest period of time within the current economic environment is what we should be aiming for. Do you know that many of the successful companies spend about 5% - 10% of their total annual income for promotion? Do you know why all successful businesses like Macdonalds and Woolworths that are selling a few dollar items, spend around $30 - $50 million per year for advertising in a small market like Australia when everyone here already knows them well.
You might pay $40 (10% of its value) to advertise your $400 refrigerator instead of giving it away. Can you afford not to spend 1-2% of the possible achievable value of your property to promote it to maximize the potential?
Some people listing their management rights for sale expect that the promotion fees should be paid by the agent. The REIQ article explains it's detrimental to you if the poor salesperson pays the advertising for you. The fact is SIRE does not charge you any commission until your management rights is sold. If your agent so willingly gives away their own money by promising you limited advertising (which does not work well obviously), how willingly will he/she give away your money when it comes to the point of final negotiation of your management rights' price? Remember, it is to your advantage to have the property fully exposed to the public so it can be sold to the right buyer for the highest price in the shortest time.
1. You’re best chance of selling is in the first few weeks of listing your property for sale - There is good reason for the initial intensity of advertising:
A management rights is exciting when it is new to the market. Existing buyers looking at other similar properties will be interested and pay immediate attention to a new listing.
After 120 days this same management rights gets stale. Everyone has seen it, heard about it, thinks it must be overpriced or that there is something else wrong with it. The market’s perception is the reason why it hasn’t sold already.
Buyers love buying something that everyone else wants.
2. Increased exposure leads to an increased perception of value - Our goal is to create competition and urgency with the buyers during this initial honeymoon period.
Our marketing campaign will be developed around this premise. We need to kick-start the introduction of your Property to the marketplace from day one:
· This is why we ask you to focus on the idea of selling
· This is why we ask you to prepare the property for inspection
· This is why we insist on having a marketing plan in order
· This is why we carefully structure the asking price
3. Our planned marketing campaign can easily lead to an increase in sale price many times your initial marketing investment - Think about it. If you spend $1000 on advertising, the worst case scenario is that you don’t attract any interest and perhaps have to rethink your sale price. If you don’t spend that $1000 on advertising, the worst case scenario is that you only attract 1 buyer, end up accepting an average offer and lose out on a higher sale price.
You might pay $40 (10% of its value) to advertise your $400 refrigerator instead of giving it away. Can you afford not to spend 1-2% of the possible achievable value of your property to promote it to maximize the potential?
Some people listing their management rights for sale expect that the promotion fees should be paid by the agent. The REIQ article explains it's detrimental to you if the poor salesperson pays the advertising for you. The fact is SIRE does not charge you any commission until your management rights is sold. If your agent so willingly gives away their own money by promising you limited advertising (which does not work well obviously), how willingly will he/she give away your money when it comes to the point of final negotiation of your management rights' price? Remember, it is to your advantage to have the property fully exposed to the public so it can be sold to the right buyer for the highest price in the shortest time.
1. You’re best chance of selling is in the first few weeks of listing your property for sale - There is good reason for the initial intensity of advertising:
A management rights is exciting when it is new to the market. Existing buyers looking at other similar properties will be interested and pay immediate attention to a new listing.
After 120 days this same management rights gets stale. Everyone has seen it, heard about it, thinks it must be overpriced or that there is something else wrong with it. The market’s perception is the reason why it hasn’t sold already.
Buyers love buying something that everyone else wants.
2. Increased exposure leads to an increased perception of value - Our goal is to create competition and urgency with the buyers during this initial honeymoon period.
Our marketing campaign will be developed around this premise. We need to kick-start the introduction of your Property to the marketplace from day one:
· This is why we ask you to focus on the idea of selling
· This is why we ask you to prepare the property for inspection
· This is why we insist on having a marketing plan in order
· This is why we carefully structure the asking price
3. Our planned marketing campaign can easily lead to an increase in sale price many times your initial marketing investment - Think about it. If you spend $1000 on advertising, the worst case scenario is that you don’t attract any interest and perhaps have to rethink your sale price. If you don’t spend that $1000 on advertising, the worst case scenario is that you only attract 1 buyer, end up accepting an average offer and lose out on a higher sale price.
AN INTEGRATED APPROACH
“we aren’t looking for a buyer, we’re looking for the best buyer”
Though our network we monitor closely, this is how buyers find your management rights:
10% sales come though newspaper/print advertising
35% sales come from the internet
45% sales come from our database - Qualified Buyers Ready to Buy Who Often Put In The Highest Offer
10% sales come from mail drops
This will give you a good idea on what you will need to maximize so buyers will see your management rights.
As a guideline, commercial properties usually budget 1% of the expected selling price for an entire campaign. Setting a budget gets you mentally prepared for how much you may need to invest in getting your Management Rights sold for its maximum value.
A campaign will have a timeframe of approximately 120 days, so the initial stage of an advertising campaign may only require 0.25% to kick-start and get the ball rolling.
After the initial response from the market, we assess our successes and strategic direction for the continuing campaign and any further expenditure can be monitored and amended accordingly. Remember that we are going to try and convert these early responses into a quick sale and if this is achieved, we will not need the entire funding for a 120 day campaign.
We write good advertisements that present your Management Rights to the target market in the best way. We are innovative with our advertising and know that how an ad is succinctly worded and placed is the key.
KEY
In today's competitive market, there are so many management rights on the market competing against each other. It is your property competing against other properties. When a serious buyer enquires about your property, we want your property to be the first one we can show them. There are lots of buyers who will make an offer to us on the spot as soon as they finish the inspection or come back to our office. We would hate to see this right buyer slip though your fingers because you are not at home a the time and we don't have a key.
ADVERTISING PACKAGES - Contact The SIRE Team 0404 331 310
In today's competitive market, there are so many management rights on the market competing against each other. It is your property competing against other properties. When a serious buyer enquires about your property, we want your property to be the first one we can show them. There are lots of buyers who will make an offer to us on the spot as soon as they finish the inspection or come back to our office. We would hate to see this right buyer slip though your fingers because you are not at home a the time and we don't have a key.
ADVERTISING PACKAGES - Contact The SIRE Team 0404 331 310
PAYMENT AUTHORITY
Please deposit funds directly into the account below.
Make the payment
Account Name SIRE
BSB 034 069
Account Number 979 849
Please deposit funds directly into the account below.
Make the payment
Account Name SIRE
BSB 034 069
Account Number 979 849
- Selling Your Management Rights For The Best Price
- Checklist Before You Sign Up With An Agent
- Why Choose SIRE?
- Why Buyers Buy From Us?
- 19 Tips To Increase You Chances Of Selling Your Residence For The Highest Possible Price
- The Importance Of Marketing
- How to Price Your Management Rights
- What Selling Option is Best To Get You The Highest Price?
- SIRE Guarantee
- Buyer's Source - SIRE 100% Solution
- Success Rates
- Why Agents Should Not Fund A Client's Marketing Programme
- Documentation Required to Sell Your Management Rights
- Our Recent Sales
